Winnebago Buy Local - About
In 2010 Winnebago Buy Local was born. Winnebago County was missing something. It was missing a grassroots group dedicated to advocating specifically for Local Businesses. Our community needed a resource. Our local business owners needed a support system. Our economy needed help.

A small group of local business owners came together to provide a building block in the solution for our community. After careful planning, those business owners created a group who’s mission was to promote and inspire the public to Buy Local, Think Local, Eat Local, Support Local Non for Profits, and Arts, and use Local Services as well as encourage local business owners to stand together, and use power in numbers to make a difference in our community.

Since 2010 Winnebago Buy Local has grown from a couple businesses working together, to close to 200 businesses in the community working towards our common mission. Together, we have provided charitable donations to local non-for-profits and created annual events that bring the community in touch with Local Business owners and spread awareness of the benefits of buying local. We continue to work each and every year to provide the community with tools to buy local and find local businesses and provide education and opportunities for local business owners to succeed.

What are the benefits of buying local and why are we so passionate about making the community aware?

✓ Small businesses accounted for 65% of all net new jobs over the past 17 years.

✓ Small businesses employ 77 million Americans.

✓ 89% of consumers agree that independent businesses contribute positively to local economies.

✓ Residential neighborhoods served by a successful independent business district gained, on average, 50% more in home values than their citywide markets.

✓ Independent retailers return more than three times as much money per dollar of sales than chain competitors.

✓ Independent restaurants return more than two times as much money per dollar of sales than national restaurant chains.

✓ If independent businesses regained their 1990 market shares, it would create 200,000 new small businesses, generate nearly $300 billion in revenues and employ more than 1.6 million American workers.

✓ If just half the U.S. employed population spent $50 each month in locally owned independent businesses, it would generate more than $42.6 billion in revenue.

✓ For every square foot a local firm occupies, the local economy gains $179 vs. $105 for a national chain store.

Sources: Small Business Administration; Intuit Small Business Innovation Study; American Express OPEN Independent

Retail Index; Civic Economics/American Booksellers Assoc., U.S. Dept. of Labor, www.Independentwestand.org

We are glad you are taking time to figure out more about our special organization. Please use the contact tab if you have any questions about our group. If you are a local grassroots business looking to join Winnebago Buy Local and stand behind our movement, please visit the Get Involved tab and become a member. We can’t wait to join forces with you.