Winnebago Buy Local is a coalition of local grassroots businesses, organizations and citizens in Winnebago County, Illinois acting together to encourage the community to buy local and keep our communities prosperous and sustainable.

Top 10 Reasons to Buy Local


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All Bakery, Café, Dessert


    By the Dozen Bakery is a retail bakery specializing in cakes, doughnuts, muffins, cookies, and other desserts. All bakery items are made fresh daily on our premises. We are a fourth generation family business and have been at our current location for over 22 years!


    Founder, Susan Pitkin learned in August, 2012 that her latest chocolate creation, the health-conscious DARK SECRET chocolate was Oprah’s choice for the “Favorite Things” television program and “O” magazine’s holiday gift guide. “Oprah picked and planned, tasted and touched, sniffed and snuggled her way through hundreds of items.” Oprah described read more


    Chocolat by Daniel is handcrafted for the pure pleasure of indulging in the world’s finest chocolate. All of our European-style truffles, gourmet chocolates, specialty chocolates and desserts are made fresh to order from the highest quality raw Belgian, French, Swiss and Venezuelan chocolate. Chocolat by Daniel contains no wax, preservatives, read more


    We offer a wide selection of tasty treats. Whether your palate yearns for our one-of-a-kind homemade ice cream in over fifty flavors, or perhaps a fat-free, no sugar added frozen yogurt, we aim to satisfy your sweet tooth! We’re a twenty-nine year old, family run ice cream shop located in historic read more

  • DITULLIO’S Italian Market & Cafe

    DiTullio’s is a unique combination of a gourmet food store and charming neighborhood cafe.  We carry a wide selection of Italian and European specialty items such as Parmigano Reggiano, Prosciutto di Parma, quality olive oils and balsamic vinegars.  Enjoy our signature sandwiches, coffees and gelato in our cafe, with many read more

  • Edgebrook

    Edgebrook offers a unique blend of locally owned eclectic boutique shops, excellent restaurants, convenient service-oriented businesses, and seasonal events. Where there is truly something for everyone. Edgebrook encourages and supports all of our merchants and of our merchants support each other. If you would like become part of the Edgebrook read more

  • EZ Dinners

    EZ Dinners is a family-owned “Take & Bake” business that loves to make dinner time enjoyable for you again. Come in and pick dinner up for tonight.


    We strive to provide the best tasting and most innovative cupcakes you’ve ever had. We have over 100 cupcake flavors and continue to experiment and come up with new ones. We also make cookies, brownies, bars, pies, cakes and other delicious treats. Stop in and taste for yourself “a taste read more


    Locally roasted single origin arabica coffees from family owned and small co-op coffee growers. Our coffee is roasted to order to guarantee that your coffee arrives fresh. Fresh roasted coffee the way you want it – the day you want it. We are a local roaster of single origin arabica read more


    Kate’s Pie Shop & Record Store serves old school pie, and we bake it fresh to order, any request. Yummy soul satisfying pie. The timeless classic, warm and nostalgic…add in a little record revival, and now you’ve got Kate’s Pie shop & Record Store, pie & vinyl our two favorite read more


    Katie’s Cup was opened in January of 2009 by ZION Development in partnership with Rockford Area Lutheran Ministries. In the spring of 2012, the Seventh Street Coffee, Inc. not for profit was formed for the purpose of purchasing Katie’s Cup from ZION Development. The transaction was completed on July 2, read more


    Offering a line of cheesecakes, scones, and vanilla extracts. Please call to order for your event or catch us seasonally at markets. Keep up with our Facebook for details.

  • Mary’s Market

    Mary’s Market is a fast and casual cafe that serves fresh, real food made from top quality ingredients by people who care. Since 1982, we’ve built a reputation for serving wholesome, authentic and healthy cuisine in a relaxed and welcoming atmosphere at a value. All our foods are made from read more


    Melanie has always loved to be creative in the kitchen.  She is especially well known for her delicious candies, irresistible cookies, and tasty treats.  Whenever there is a celebration, Melanie’s confections are always an anticipated treat. Melanie has been making candy for over 30 years.  She started making peanut brittle with her mom for teacher gifts read more


    Up Beat, Hip, Casual Dining in Downtown, Rockford Illinois. Steps away from the historic landmark, The Coronado Theatre, as well as the BMO Harris Bank Center. Culinary Team led by Patrick Alberto. Come for gourmet coffee, lunch, dinner or a snack!


    The Rockford Roasting Company is locally owned and operated. We make Rockford more enjoyable one cup of coffee at a time at our Roasting Facility + Brew Bar in the heart of down-town. Committed to delivering the ultimate coffee experience, Rockford Roasting Company provides customers with a large range of read more


    Sugar Britches was founded on the desire to provide our area with a charming, happy place to visit that will enhance the village we love so much. We create our candies with the same idea in mind. From salted caramels to chocolate truffles, we hope our spirit of fun translates read more