Get ready to ROCK your social media!

AMPLIFY your knowledge about Social Media at the 4th annual one-day conference for local businesses and marketers; brought to you by Winnebago Buy Local and our presenting sponsor, RyCOM Creative Corp.

The exciting conference will feature some of the most talented expert speakers from across the United States. FULL line-up will be announced soon, but don’t delay on reserving your tickets!


Honored 2019 Speakers

Info will be updated as we curate more and a final schedule will be sent in the days leading up to the event! Here is a first look at the WBL Kick Off 2019.

Jeff Goins


Best-Selling Author, Writer & Keynote Speaker

Jeff Goins is a is a writer, speaker, and entrepreneur. He is the best-selling author of five books, including The Art of Work and Real Artists Don’t Starve. His award-winning blog Goinswriter.com is visited by millions of people every year. Through his online courses, events, and coaching programs, he helps thousands of writers succeed every year. Jeff lives with his family just outside of Nashville.

Mike Kim


Clarity/Messaging Strategist, Copywriter & Podcaster

Mike Kim is a respected brand strategist and host of the #1 ranked podcast on personal branding in iTunes, The Mike Kim Show. Mike has crafted the messages and marketing campaigns for today’s top thought leadership brands including Donald Miller of StoryBrand, and Catalyst Leadership. In addition to running his own successful company, Mike Kim currently holds the position as the Chief Marketing Director at John Maxwell Team in West Palm Beach Florida.

Valorie Morris


Social Media Strategist & Author

Valerie Morris is a social media strategist and Author who believes that you can be successful in social media marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative (tinterocreative.com), a digital agency based in Colorado. Her deep understanding and passion in authentic marketing led her to write the NEW book, We’re All Ears where she teaches how to increase your impact, influence, and success online in a noisy world.

Chris Strub

Chris Strub


Chris is a traveling mobile storyteller with a passion for working with nonprofit organizations. As ‘The Giving Day Guy,’ Chris drives measurable increases in online donations by hosting and producing live-streamed video content. His live-streamed, cross-country road trip in 2015 is the focus of his first book and film, 50 States, 100 Days. Chris has worked with Humana, Big Brothers Big Sisters of America and Live.me, and served as a 2017 National Red Kettle Ambassador for The Salvation Army.

Dorothy Illson

Dorothy Illson


Dorothy Illson, founder of Needle’s Eye Media and the DO WELL & DO GOOD Podcast has invested countless hours — and tens of thousands of dollars — in mastering Facebook ads (That is her idea of a good time!). With an innate talent for data-wrangling and project management and a holistic understanding of digital marketing, Dorothy has developed a proven scientific approach to building and scaling your monthly ad spend, while maintaining and increasing profitability all while giving personalized, individual attention to her clients’ missions, services, and customers.

Zach Walker

Zach Walker


Zach Walker is an energetic marketer with over 9 years of diversified experience in the B2C, B2B, Non-Profit, Hospitality and FinTech spaces. He is an innovative Social Media expert that understands the ‘always on’ importance of Community Management and Engagement. Zach has worked on a variety of brands including Fireball Whisky, Lunchables, Kool-Aid, Oscar Mayer, Merrick Pet Care, and SKILSAW. Currently, Zach is the Senior Community and Engagement Manager at The Escape Pod Group in Chicago, IL.

Featured Host Emcees

Shannon Kelly (WIFR-TV) and Captain Jack (96.7FM The Eagle)


A FINAL SCHEDULE will be sent to guests the week before the event.

Sunday, May 19th, 6PM: VIP Pre-Party @ Cliffbreakers


  • Appetizers and drinks included
  • Mingle with speakers
  • Free screening of the 50 States in 100 Days documentary
  • Free signed book from one of our speakers
  • More TBA


  • 8AM Registration and networking opens
  • 9AM-4:30PM Conference
    (Includes lunch, coffee and water throughout the day)
  • 5PM Networking
  • 5PM Afterparty on the Dock of the Rock River

New This Year!

GET YOUR PROFESSIONAL HEADSHOT done with Catalyst Photography at #SocialROCKconf for just $10

THANK YOU to Catalyst Photography! For a suggested donation of $10 or more, you can get an updated PROFESSIONAL headshot taken to use on your social media profiles, website, business cards and more.

All proceeds will be going to Alignment Rockford, a local non-profit agency that envisions all Rockford area students graduating from high school with marketable employment skills and enrolling in post-secondary education and training. We hope you take advantage of this opportunity at this year’s event!

Guest Expectations

The attending audience has already created accounts on various social media platforms. Content will be tailored to intermediate users. Guests have familiarity with posts, friends/followers, likes, comments, etc. but are thirsty for more tips and tricks on targeting and advertising, live video, building brand loyalty, analytics, Instagram/Facebook/Snapchat story-building, authentic business voice, gaining more loyal followers and amping up their social media.

General Admission & VIP Access Tickets Available!

Your General Access Ticket will Include ALL of the following:

  • All Day Conference presented by Winnebago Buy Local and talented big-ticket speakers
  • Meet & Greet/Exhibition
  • Complimentary Coffee & Snacks
  • Lunch from Prairie Street Brewhouse
  • Winnebago Buy Local Takeaways
  • Access to the private #SocialROCK After-Party on the Dock of the Rock River at Prairie Street Brewhouse (weather permitting) or indoors in the Barrel Room Lounge.

In the case that you purchase tickets, but are unable to make it, we will not be able to refund your ticket, however, you can email contact@winnebagobuylocal.com about transferring your ticket to another person. Ticket holder email addresses will be shared only with the speakers of this event so they can further contact you. You will have the opportunity to opt out of their first email.

SPECIAL THANK YOU to our Local Business Sponsors!

Presenting Sponsor: Rycom Creative Corp.

Title Sponsors: Lauren Davis Creative, PC Tech 2U, Lucha Cantina, Rockford Art Deli, & Food4Fuel

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