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  /  Blog   /  Featured Business Volume 4: Rocktown Adventures

Featured Business Volume 4: Rocktown Adventures

Address: 313 N. Madison Street  Rockford

Business Phone: 815-636-9066

Hours of Operation: Tues – Fri 10 – 8, Sat 10 – 6, Sun 11 – 5.

Business Email:


1. Brief Description of your Business:

Rocktown is a specialty outdoor outfitter and adventure club. We specialize in paddlesports, nordic sports, camping, and lifestyle apparel. We offer sales, rentals, lessons, and public and private trips for paddlesports and nordic sports. We want to help you embrace an active outdoor lifestyle.

2. What is the best advice anyone has ever given you about business?

It’s not advice so much as an example. My grandfather started a bicycle shop in the suburbs that is still in operation today. I have heard my share of stories on how he helped someone out. So it wasn’t always about the money, it was about helping people enjoy life.

3. How do you collaborate with other local businesses?

As a new business we are still working towards establishing ties with the local business community. One thing we want to do this summer is do a special for WBL businesses where on a certain day of the week we do a trip or rentals at 1/2 off. Would give them a MUCH NEEDED BREAK but also be something fun to do with staff.