THE GROUNDUP STORES
gUs, inc is a grass-roots effort to reinvent and reallocate talents and resources toward a durable business model. Regardless of how bad the economy gets, site maintenance needs seem to never go away.
gUs, inc is an Illinois Corporation, and has 3 subsidiaries:
the groundUP stores is the retail division – both online (ecommerce) and in brick-and-mortar format.
the groundUP s.s.i. is our field services and contracting division (s.s.i. stands for “Sales, Service & Installation”). We offer installation on everything that we sell at the groundUP stores; as well as seal coating, parking lot striping, pressure washing, and a whole holst of other site maintenance and construction services.
Furman DeSigns is the architectural division of the company, which is an Illinois Registered Professional Design Firm.
The name “gUs” is an acronym, which stands for ground-UP strategies.
The term ground-up has multiple connotations which are appropriate for the various aspects of our business: new facilities are often referred to as “ground-UP” projects; the term also describes the type of services that we offer through the retail and site maintenance portions of our business – “offering everything from the ground-UP”; and furthermore, it acts as a metaphor for new beginnings: when starting over, a person is considered to be “beginning from the ground-UP”. For all of these reasons, this name seemed appropriate for the business.